COOPER GREEN IS BEST ESTATE AGENT IN THE NORTH WEST

Shrewsbury based Cooper Green is one of Britain’s best estate agents and that’s official.

Cooper Green won a Silver Award in the 2006, Estate Agent of the Year Awards, sponsored by The Property Search Group (PSG) and supported by the Daily Express and the Royal Institution of Chartered Surveyors. (RICS).

The awards were presented by top TV personality Phil Spencer from Channel 4’s Location, Location, Location, at a glittering awards ceremony held recently at The Dorchester, Park Lane, London. Shadow Housing Minister, Michael Gove MP attended as Guest of Honour.

The Estate Agent of the Year Awards are unique and have real value because the estate agents' own customers judge the performance of the agent through both the home buying and selling process.

Tweedie Brown CBE, Managing Director of PSG said: “The awards focus on the one factor which can make the difference between a satisfied customer and a dissatisfied one; customer service, and the standard of customer care the estate agent provides, before, during and after the moving process.”

He says: “As today’s market becomes more competitive it is the service factor which is key. The message is simple, if agents don’t provide the service their customers demand they will not use the agent again in the future.

He adds: “These awards are also about the estate agent’s ability to address any problems that may occur during the buying, or selling process. Things can go wrong, but it’s the agent’s ability to act quickly and professionally that is crucial in order to maintain customer satisfaction and loyalty.”

At the beginning of the year customers were asked to measure the estate agent’s individual company performance using thirteen key service criteria. Once completed the questionnaire forms were returned by the agent’s customers directly to the competition organisers where the results were collated and processed.

Jeremy Leaf, Chairman of RICS Residential Faculty said at the awards ceremony: “I like to think RICS sponsorship of the Estate Agent of The Year Awards is particularly opportune this year. At a time when recent media coverage has plunged the reputation of agents to a new low with customer expectations likely to be moving in the opposite direction when the Housing Act ushering in home buying reform in less than 12 months, a scheme rewarding excellent customer care must be worth giving our wholehearted support.

He adds: “Winning, or even being nominated for one of these awards, which are widely recognised throughout the industry, demonstrates publicly an agent’s commitment to delivering the highest standards of customer service.”

Tweedie Brown concludes: “The Property Search Group is delighted to be able to sponsor these awards for a third consecutive year. The awards highlight the excellent customer service so many estate agents are providing. I’d like to congratulate Cooper Green on their win. It is commendable to see the industry as a whole striving towards reaching the same goal of building reputation and maintaining high levels of service.”